HOW DID ORAIMO DOMINATE THE NIGERIAN MARKET?
Recently, a discussion ensued on twitter NG and a particular twitter user wondered why Oraimo products are everywhere across the country.
They have been able to so dominate the electronic market that they have a product for every purpose.
From chargers to adapters and cables, USB cords, sockets and extension boxes and even mobile devices like the Oraimo watch and Oraimo pods and ear buds and even Power Banks.
Now the question is, how did Oraimo dominate the Nigerian electronic market?
Oraimo products are as cheap as the China made products but as durable as the Apple products. Oraimo started first by introducing the cheapest products and by so doing they won the hearts of hundreds of millions and defeated previous best sellers like New Age and others.
After gathering a large customer base, they initiated the production of more durable and more authentic products with slightly higher prices for those who could afford them.
Have you tried comoari8 the Apple Smart Watch to the Oraimo smart watch? They have almost the same standard if not the same and that is at such a massive price difference.
Apple Airpods were a thing in the Nigerian market until Oraimo come out with their own version which is now enjoying the peak of sales in the country.
Oraimo has successfully been able to defy the notion that cheap things are not quality.
Now how was this achieved? :
1. Quality: Oraimo has been able to produce highly quality products that would compete even on world stages with tech gadgets from giant tech companies like Apple and Samsung.
2. Affordability: for the kind of standard that oraimo gives, they have been able to make their products very affordable even for the low earners. You have the chance to acquire quality products at cheaper prices.
3. Versatility: Oraimo is everything doing everything. I am sure in years to come, Oraimo would move one to producing Keyboards, Mouses and other major computer components.
4. Publicity/Marketing: I am sure you have heard the popular saying ” I go wipe you Oraimo cord” yeah, that was a revolution as it captured the hearts of many into seeing oraimo as the only valid producer of strong and quality cables and cords.
They went ahead to employ Popular Nigerian singer 2face Idibia as their brand ambassador who happens to be one of the biggest and most influential faces in the Nigerian entertainment sector.
5. Durability: this factor in particular is one worth mentioning.
I have seen Oraimo chargers last 1-2 years and yet working
perfectly. Oraimo products are very durable and except impacted
by unfavorable external factors, they would last for as long as possible
