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The best selling African Artist
Music sales wasn’t really a huge deal in Africa until the 2010’s when digital streaming became a thing.
Musicians back then had to sell CD’s at physical stores worldwide and counting of sales was done by the amount of physical copies purchased over time.
For a country as corrupt as Nigeria, creatives and record labels had to battle piracy which really created a dysfunctional method of keeping records of song sales.
The emergence and adoption of digital streaming platforms like
Apple music, tidal, Spotify, Deezer Etc have brought about a more
accurate approach in recording song sales and streaming figures.
African Artists have done the unthinkable and broken unbelievable records internationally and Afrobeats as a genre is now widely accepted as westerners have adopted this pattern of music and some are beginning to lay claims to the origination of the sound.
Well, Nobody would associate with you until your value becomes so obvious.
African Artists now have diamond and multiple platinum certified records in the united States all thanks to the giant strides of some Afrobeats artistic who decided to fight for the genre.
Who is the best selling African Artists of all time?
Asides from being the most awarded and the most successful African Artists of all time, Ibrahim Ayodeji Balogun popularly known as Wizkid is Africa’s best selling artist with over 45 million units of songs sold worldwide.
A record previously held by no one but himself. Wizkid has been
able to amass this figure by strategically working with some of
the biggest names in the music business like Beyonce and Drake
and also going ahead to create Africa’s biggest and most successful record Essence.
His feature with Drake has been certified Diamond in the United
States for selling 10 million units. One dance has sold tens of
millions of unit world-wide making it WizKid’s best selling song.
WizKid’s Essence has gone 3× platinum in the US. Other songs
like Come Closer, Mamacita, Bad Energy, Borrowed Love, Brown
Skin Girl, Borrowed Love,Soco and others have skyrocketed
WizKid’s position to the top.
CKay is closely followed by him, Burnaboy and Davido who have sold 18 million, 15 million and 8 million song copies worldwide
respectively.
